MAJOR LEAGUE RUGBY

The excellent design takes time. I spend a couple of months crafting one of the most extensive brand identities for the Major League Rugby of the US. The MLR logo is praised daily by thousands of supporters on various mediums of communication. According to the manual of the visual identity I created together with the owners the MLR logo includes:

The MLR logo – including the stand-alone and tagline variations are a clear representation of our brand. Our logo serves as a positive embodiment of the MLR’s aim in growing the game and building communities.
Word Mark: MLR | Major League Rugby
Stars: The three stars represent the players pathway from youth, to club rugby and ultimately becoming a professional player.
Open White Spaces: Represents the fans and their passion for the game and being part of our rugby family.
Try Line: Represents the commitment by the players to achieve their goals.
Red and Grey Half: First half and second half of a rugby game.
Perimeter: Represents the field markings on a march day.
Colors: We are proudly American

  • Design

    Visual Identity, Branding, Printing

MLR BRAND GUIDELINES

During the MLR project I collaborate with the owners to set out specific rules and standards for the use of Major league Rugby and all it’s sub-brands together with the symbols, name styles, typeface, colors and logos.

MLR STATIONERY

Business card, letterhead, envelopes & folder

OUTDOOR PRINTS

Elite competition/ building community/ growing the game

T-SHIRT TEAMS SERIES

FOR MLR MEMBERS

T-SHIRT SUPPORTERS SERIES

FOR FANS AND SUPPORTERS

OTHER MLR ROLES

DESIGN TO INSPIRE

  • Social media covers

    I design covers for the MLR social media pages, hero images for articles, brochures and other print materials.

  • Stationery items

    I have worked extensively to ensure the MLR is visible to its audience. I spend many hours creating stationery and prints to be used by the MLR teams and partners.

  • MLR brochures and templates

    I create brochure to help the owners communicate with stakeholders.

  • Jersey designs and t-shirts

    To ensure the MLR logo works on all the mediums of communication I designed tshirts and provided guidelines on how the brand works in all possible contexts.

  • Banners, interior signage and backdrops

    I created large-scale banners, outdoor prints, and custom signage.

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AUSTIN ELITE RUGBY